Art Partners
"i am always looking for balance and since real balance is a continuous movement between two points, always in motion. the two points that keep me in balance in my work: acting is personal and faithful acting in a fabricated situation. logic brings you from a to b, imagination takes you everywhere. art partner is able to bring the connection between art and companies to a 2.0 version, because the connection is established between the person behind / in the company and the person behind / in art. and that makes me curious about the future with the full conviction that i am going to be surprised there." with rosetta we work, a.o., for kpmg, where she is one of the trainers for the masterclasses 'pitching skills: making an impact' that we developed especially for kpmg.


Theatre maker

"Always looking for balance and since real balance is a continuous movement between two points, always in motion."
i draw and play with light and am interested in man as a powerful and powerless being in relation to his environment. drawing is the basis of all my work. by working on location, looking and drawing, i create my own framework, stage or 'drawing area', with the audience as part of the work. a place has its own information, visible and invisible, memory and history. i want to make this physically visible and tangible, and for this i use different media. i prefer to work with an analogue large-screen light projector in the public space on, for example, a facade of a building, so that the public can become part of my work. sandra boer and robert tordoir, together with art partner, had the courage to create a new space for the artists, which was not yet existing at the time. i am proud of them and have been involved in this story. now it seems almost obvious, but the support and conviction they give to the employer, client, the art and the artist is enormous. i still find it special that both art partner and clients give me the openness and the confidence to look, investigate, question and develop new work. with machteld we worked together with kpmg, vumc, inholland university of applied sciences, the hague university of applied sciences, horizon college, van doorne lawyers and notaries, mn and sail amsterdam. en



"In essence, my work is about the delicate dynamics of power and powerlessness."
"... how much you can see if you take a step backwards and only look very carefully. people say so much without being aware of it. by being somewhere for a longer period and observing them, they forget at a certain moment that you're there. and then the party begins: subtle changes in body language, facial expression, position, groups that form and pull the cart or just seclude, with exuberance or visible boredom. the moment the energy drops or is released ... by taking the time and space to only look very closely at what is happening around me, inspiration is never far away." kyra sacks and machteld aardse worked together for the first time in an assignment for the municipality of almere. this has led to their company it is very special to see how a new creative company can emerge from an assignment that we work closely with. with kyra we worked together with: municipality of almere, kpmg, the hague university of applied sciences, inholland university of applied sciences, bartiméus, eiffel, horizon college and vumc. and



"I make drawings about things in and around us that you normally can not see."
".... i enjoy it when i see people open up, when they show their qualities and talents, their strength, but also their vulnerability. it strikes me that organizations often have a distorting effect on people. you notice that in the language they speak, the words they use, the things that are and are not spoken about. unnoticed, the organization often becomes a coat that attracts people, without them knowing it. the people also get glasses right away, even though they are not visually impaired! but how you look determines what you see. " i see myself as someone who is able to create a climate in which people can show themselves as they are. to look from there to what the organization actually stands for and what society needs from them. i call that developing value awareness and working from your identity. i do this, among other things, by giving space to the imagination and therefore i like to work with art partner. for example, we organized wonderful management meetings at horizon college. with lina issa we developed a concept with the four elements (fire, water, air and earth) as the basis of a teambuilding program for the entire management. in this we spoke to all the senses and thus created an unforgettable experience for the participants. all figurative coats were discarded and glasses were put off. and with the beeldvormers a huge image bank has been created in all sorts of sessions, from which the horizon college can draw and in which the energy and imagination, but also concrete wishes and ideas are recorded.


Value driven leadership

"I enjoy it when I see people open up, when they show their qualities and talents, their strength, but also their vulnerability."
i watch and listen to the world around me and try to understand it in all its beauty and cruelty. i try to translate that impression as clearly and directly as possible by writing or by giving it back to the world in another way. language is the one closest to me because we have been sentenced to that powerful but also vulnerable medium. my work is located between different disciplines and worlds and connects them. art partner is the first organisation that has appointed what i actually do and how i do it in the form of a talent and skill. sandra and robert have the gift of linking two worlds that apparently have nothing with each other and know how to forge them into a marriage. a marriage in which all parties meet their needs and take major steps in their development. the secret is that they can work with everyone on meta and micro level and have found a language that transcends frameworks.  


Theatre maker, writer, philosopher

"I watch and listen to the world around me and try to understand it in all its beauty and cruelty."
what surprised me the most during the assignment (s) i did with art partner was that companies that work with art partner dare to do things differently, that they dare to experiment and step into the unknown. it has become clear to me over the years that these companies dare because art partner combines these two worlds from a great deal of trust both to the client and to the artist. the client convinces the artist and the artist convinces the client. a new quality arises from this respect. with silvia we worked together with kpmg, de haagse hogeschool, & samhoud and a private bank.



"I investigate how to look at things differently from day to day and thereby create new possibilities for yourself."
"what surprised me the most during the assignment that i did with art partner is the courage of the bank i worked with. they were vulnerable in a period when banks presented themselves as unassailable for the trust of their customers. this assignment was not a marketing project to represent the image of the bank, but a collaboration in which both the board, employees and i went outside our comfort zone, which resulted in images and interventions that surprised me. it has changed my view on what art can do forever."



"In essence, my work is about spaces as carriers of stories and history."
teun castelein (1980) is an artist known for a wide range of entrepreneurial adventures. he calls himself a 'one-man conglomerate' operating from the city of amsterdam with the ambition of overtaking the world. with his projects he researches and questions the functioning of the free market and the chances of survival for the artistic and humanistic. castelein graduated from the sandberg institute (ma program of the gerrit rietveld academy) in 2007 with offering advertisement space on the façade of the institute. for almost five years he is teaching 'branding' at the willem de kooning academy in rotterdam and since this year 'social dreaming' at the university of the underground. his work is widely covered by national and international media. for his shipping company 'lampedusa' he received a peace pigeon at international peace day 2017. castelein was nominated 'citizen of the year 2016' by the municipality of amsterdam. he is also a member of pop rock collective 'the geert wilders'. with teun we worked together with a.o. kpmg, ncd, nvtz  


Artist, serial ideator

in a mixture of installation, performance, audio and video work, graphic design, drawing, painting, language and unexpected circumstances, i create moments of chaos, stillness, confusion and surrender in which the spectator often cannot help but take an active position. i use the power of art to question the absurd human condition through humor, critical entertainment and uninhibited engagement. to break through prevailing views and structures, whereby success and failure are equally used as a strategy. i play, pinch and tilt a situation until it totters and falls. after which i kindly help it up again so i can safely tilt it into another direction without any concern. i see the challenge to disarm everyone by letting the imagination seize power, precisely there where art is not self-evident. which then results in shared insights by receiving the unknown and unexpected with open arms.



"It's not about what you look at, but about what you see."
the whole process is inspiring. from the moment of the initial question, formulating the 'creative question' together with our clients and artists, casting the creative team, choosing one or more artists, guiding the process. the uncertainty that goes with it. because we do not walk the beaten track. because we are not working towards a report, but starting a really different movement. the search of the artists and the confidence that what they come with is always striking. it sometimes feels like we have been in training for 10 years. we learn in every cooperation with clients and artists. our own creativity and solution-oriented approach have become greater. in every conversation with an artist we discover new things that organizations can benefit from. the approach of artists is so unique. the kick when it works again, when we are able to lift up the gut feeling, create an insane event, develop a new training, and strengthen a visual identity. the trust of our clients, the way we work together. there is so much to discover. sandra boer 0655196542


Founding partner

"In essence, our work is about making visible what is not seen."
art partner allowed me to immerse myself in fascinating work environments where i would never have ended up as a director. the mutual inspiration that it yielded by working in places like kpmg but also bartiméus i have experienced as very valuable. the great thing about working with art partner is that you, as an outsider, enter an organization, but that enough time is taken for research, so you keep your fresh look as a newcomer, but you come to the essence of the organization. i am amazed every time how well this works and that at the end of such a collaboration i really feel that i have learned and contributed something essential. i always search for the best fitting medium for the story i want to tell. sometimes it is a film, then a tv program, a radio play, theater piece or even an online interdisciplinary platform. the story is always leading. my strength is to investigate and address things that are sensitive in an integere but also humorous manner. with eefje we worked together with: bartiméus and kpmg. (online platform vpro)  and nice to mention: in pursuit of the zwelgplek, eefje is now working on a vpro theme evening that will be on npo3 on 4 january 2019: 'de nationale zwelgavond', an 80-minute tv evening that is all about of all moments in life that things are not going so well.



"My constant search for a new perspective on things that people take for granted."
"it was with great pleasure that i, as an anthropologist, entered a whole new experience of the working world. because i was the strange artist, people were open and shared information with me, from management to client. it amazed me how i went along and really wanted to think along in the challenges of the organization to come up with solutions. how it all really concerned human connections and the shortages in them. i saw heads communicating with each other but each other's hearts were not touched. there was no group feeling, connectedness. then the challenge to come up with an artistic intervention that would make the hearts speak. being active together, making something together and creating together, a radio play of sounds together, of other sounds, of sounds made by them themselves, to listen again and to hear other sounds. it brought us to the core, everyone wants to be heard. only then can you continue."



"How the worlds of image and movement come together in time."
"actually, everything i do is about communication, both what you say to others and what you call to yourself all day in your head. "is not it a crazy combination, theater and therapy?" i hear that question regularly, because i work both as a therapist and in the theater. of course, they differ in many areas. but as far as i am concerned, there is also a big agreement, because both theater and therapy make an attempt to go beyond the everyday form of communication, to change the basic understanding of people about themselves and their world. theater is best when it is personal. that became very clear to me in a juvenile prison. there i did a project with studio 52nd from amsterdam. as a writer, i was linked to one of the boys who sat there and did various exercises with him. so i asked to describe his first night in prison. to write down all his thoughts, feelings, ideas and fears. then i asked him to write how he thought people were looking at him from the outside. that evening we had several scenes played by actors who were with us, that was a very intense evening with heavy stories. also the first night of the youngster i worked with was told by one of the actors. i saw that he (the boy) struggled to control his tears when he heard his story. i am not busy with solving anything or creating a form of healing, just looking for the most theatrical, where the pain is, the conflict and where it is abraded. at the end, one of the regular escorts came to me and said that what we had achieved in one day with that group was what they had not done in a year. " erik teaches at the royal conservatory in the hague as a lecturer in stage performing and teaches at the academy for theater and dance in amsterdam. he gives nlp training and is a teacher of ericksonian hypnotherapy at two institutes in the netherlands and also has his own practice in amsterdam as a hypnotherapist. graduated from the theater school in amsterdam (amsterdam school of the arts) in 2004 and made or played performances at o.a toneelgroep amsterdam, the new heroes foundation and the noord nederlands toneel. we work with erik o.a. with: kpmg (masterclasses making an impact)  


Theater maker

"Theater is best when it is personal."
"in everything i do i am curious about the sources that live in people. what kind of knowledge is there in you? what kind of experiences live inside? and do you translate these into wisdom and a drive? i like to work with people, groups, artists, colleagues, etc. we often look forward, focus on the things we lack or find that we have not sufficiently developed. that what makes us who we are, we might experience as (too) self-evident. i like to turn it around. how can you make better use of who you are and what you carry with you? nothing is self-evident! " the work of annemiek puts you face to face with vulnerability; with a unique inspired inner world that contains so much beauty and can evoke emotion. annemiek has been affiliated with the hku since 2004 as a lecturer and since 2015 at the lectoraat muzische professionalisering. based on her experience, she developed the masterclass return-to-sender, a unique and special masterclass for teams that dare to go further.



"As an artist, I want to ensure that the other person expands his perspective and inner world by meeting experiences and different ways of looking."

in my work, i investigate what it takes to have an encouter and to establish a relationship. a relationship where vulnerability and empathy can unfold, where the personal is experienced as political, and where norms and power relations around this relationship are acknowledged and investigated.

i enjoy working with storytelling, performative interventions, film, and that what the body wants to tell us. and i constantly challenge myself to do so together, hand in hand, with softness, playfulness, poetry and care; even during the moments that i do not agree with you at all, or what you represent could exclude or hurt me. discomfort can be a fertile ground for building an equal relationship.

“i felt challenged to just step inside the organization, to stay open and close to myself. i felt challenged to embrace resistance as vulnerability. i felt resistance to the amount of expectations that you have to deal with and that you ask for in return. i was amazed at how difficult it is to really name problematic things. i felt moved when you said that you’ve also felt the value of small personal steps in this process. i felt moved when i saw your face change from skeptical and reserved to open and engaged. i am moved to have met you.”

the collaboration with art partner has given me, as an artist with a migration background, the special opportunity to stand in the middle of the dutch society, with my work but also as a person. through art partner i was able to give my political engagement a new form through my artistic practice.

i felt acknowledged in my different sides and talents.
i felt supported to  experiment and grow.
i was able to draw long lines of research and to deepen them.
i felt inspired by their gentle leadership and strategic approach that never lost sight of what is human.
i have experienced their efforts in sticking to empathy.

the idea of ​​transforming a ‘change trajectory’ into a transformative experience and an encounter instead of a business assignment. the creativity to see and approach business partners as fellow citizens.

i have the opportunity to work with partners and people whom i normally would never meet.
i am challenged to view issues that are very important to me as a citizen and person from the perspective of decision makers.
i entered to places where i would usually never come, but places that do have an influence on the quality of my life, of our lives, of our society.
i have seen and experienced real changes through our work.



"What if, if I take your place? Can I feel what you feel?"
"looking for the place of trouble, where it becomes cloudy, is for me always a place that gives energy, which i also like to encounter, while i never really know how to plan it actively, i try to keep space for not knowing, how difficult it is (time pressure, pressure to 'make something') and every time the surprise to find something that is right and yet also very different from what i was looking for. the gifts that are hidden everywhere remain a constant source of wonder. that moment when a company or organization really becomes my studio, that moment .... what surprises me the most during the assignments i do with art partner is the amount of capital that is always present in organizations. in people as a matter of fact. and what kind of fire is involved as soon as you make room to play. how much people really want to say yes, and that they do, but how little space is experienced to act accordingly. while i often see that space very well as an artist. because that space is indeed there. so the discrepancy between what is and what can be and the willingness to move in it. and what happens when those insights become shared and clear .... and yet every time that - in an attempt to keep an overview - one overlooks what is beneath our noses ... " with anook we worked with: abn amro, theodoor gilissen bankers, & samhoud, kpmg, future female leaders, almere municipality and heineken. and  



"Why do we do what we do according to 'the rules' and in what way do the unwritten rules determine our behavior?"
"in my theater performances, i give voice to women of strength who have gone their own way and have strongly influenced the world. i believe that the world longs for strong women and their voices. and i encourage people to find their own strength to tell their story on stage. i use my experience as a performer and my knowledge of breathing techniques to coach them. i like to do interventions in a theatrical way to make the voices of women within an organization stronger and clearer." with julika we work(ed) a.0. for kpmg and de haagse hogeschool.


Theater maker, 'voice-giver'

"I get inspired when I can bring a story or a text to life."
the enormous sincerity in the work of art partner. the total absence of slick stories, of bragging, of thinking in cubes and formats. their open gaze, towards the client, towards the assignment, towards the process and towards the artists. that makes working with art partner rather exciting. art partner does not bake sweet buns and does not make false promises that everything will be alright. good artists loosen up things, and that is not just fun or liberating. certainly in organizations, working with artistscan be confrontational; you can not turn away  or walk to the next room with other works. in organizations you are not waiting to enjoy the disruptive effect of art at a distance. the great thing about the people of art partner is that they stay close to you and really help you to "get involved".  that is special, but that did not surprise me either. at art partner you get what you see: great people, warm professionals. jacco van uden is a professor at the change management research group of the hague school of applied sciences.


Professor Change Management

"To relive the familiar again, let the silence speak again."
studio wessels boer animates public spaces with objects or sculptural interventions that make you feel at home, connect you to your surroundings and inspire curiosity. the work is often integrated into the existing architecture or the infrastructure of a space and brings about a bridge between the public and private. “what surprised me the most during the commission i did with art partner was the openness and enthusiasm of those involved. the original assignment in the henrick de keijserstraat in amsterdam asked for a façade artwork, but i came up with a large permanent street rug. both the client (stadgenoot) and the municipality dared to do this and went for it. no one saw too many bears on the road. the permits were no problem and with minimal resources the result was a real metamorphosis. the implementers found it very nice to spray something other than a bike path. the reactions of the residents were very moving. in short, a super collaboration.” with marjet we worked together with: stadgenoot    


Public art & design

"My work gives the public space a story and makes her less anonymous."

"we have an inexhaustible fascination with how people struggle with themselves and the situation they are in. our theater work is inspired by current, poignant stories from society, on their beauty and their pain.

in the assignments for art partner we experienced the enormous power of 'imagining'. at kpmg we gave a theatrical lecture at the foundation of their women's network. before that, we had interviewed 100 men and women. we caught on what was said between the lines, we asked, challenged. on the one hand, women were annoyed at how tough the corporate culture was with regard to women, but on the other hand, it was perfectly normal to think that a woman who works part-time is laughed at: 'yes, we just do that here'. we showed this contradiction in the interactive performance. if we had 'just' told them this ', the message would not have stuck. but it stuck in the concentrated context of the theatrical reading."

with anne gehring and vera ketelaars (together gehring & ketelaars) we worked a.o. together with: kpmg and the hague university of applied sciences.  


Theater makers

"We have an inexhaustible fascination with how people struggle with themselves and the situation they are in."
"from a story or need, i look at an environment or space and adjust it accordingly, by creating a seating object and sometimes by bringing or removing light or sound. in my work i always look for clear solutions to a problem and to the smartest way to make complex questions and /or stories understandable. i always prefer objects and environments with an unmistakable identity. through art partner i can focus on what is important. the questions and clients often come from a direction that is less accessible to me. the art partners often see opportunities that i do not see. sometimes they ask me while i myself am not 100% convinced that i can contribute something positive to the project, but they are always right in the end. by embracing their enthusiastic and open attitude and their way of experiment, innovative and surprising results emerge." studio rogier martens was founded in 2006 and specializes in product and exhibition design and always works in a varied team of specialists. with rogier we worked together with a.o.: kpmg, bierens en unilever.



"The story is always leading."
"for 10 years now, we have made organizations aware of the relevance of imagination. working with organizations and artists on actual and relevant issues remains fascinating, and each question requires a different approach, another artist. if artists have time to investigate the challenges of the organization and are given the space to think of an intervention to create movement, you see their unlikely power. it is fascinating to experience that every intervention they come up with touches and hits the core. that the thinking and doing of employees can really tilt. to accompany this process from the first moment, with the necessary insecurity that comes with this, gives a huge satisfaction. for me it is the combination of the contact with clients and artists, the formation of the team, the supervision, the preparation, ensuring that everything runs smoothly and the interventions that the artists come up with, which makes our profession so fascinating." robert tordoir (1966) is an economist and in 2002 he switched from the graphic industry (mahez) to the largest art lending site in the netherlands, kunstcentrum zaanstad, where he was responsible for lending companies for seven years. while everyone was shocked by the crisis that broke out in 2008, robert saw opportunities in the creative approach of artists for organizations and started art partner together with sandra. robert tordoir 0648409132


Founding partner

"With artists you don't get a report, but an experience."
"my work is about converting frustration, via not knowing, to wonder. it is an investigation into how i can help people to look at so-called self-evidence in other ways. as an artist i have a lot of experience with working in assignment situations. the way art partner works, gives me the opportunity to concentrate completely on my work, and not to lose myself in keeping the parties involved happy. i have discovered that the result of this working method can be more valuable and meaningful for all parties. if the different interests do not have to be mixed, but can meet each other on the basis of strength and vulnerability, there is, apparently automatically, space for magic. with martijn we worked with kpmg.



"Look at it, it smells very different than you thought when you listened to it."
"in essence, my work is about connecting, the arbitrariness and poetry of human action, putting it into perspective and expressing it. and if i had to explain it to a nine-year-old, i would say that i often wonder about what people make. and that i respond with constructions, photos and words. what surprised me the most during the assignment(s) i did with art partner was the great drive, dedication, and involvement of sandra and robert! and in addition, all the attention again and again for the customer as well as for the participating artists, that is no small feat." with ellert we worked together with sail amsterdam and the municipality of almere.



"In essence, my work is about connecting, the arbitrariness and poetry of human actions."
i move people. emotionally on stage through a touching performance, mentally, through coaching with dialogue that resonates and finally i move them physically by connecting their bodies and breath. i am a performance artist which means developing skills to play and create new relationships, to cross borders (political and emotional) to grow through studying life from different perspectives and to explore being yourself and another at the same time. and i am committed to supporting others to do this too, in different environments other than the stage. in the corporate business world, i connect bodies and breath, i connect intentions to voice and movement, and help turn values into actions for individuals and teams. i have 40 years experience teaching, performing and producing on and off stage. i was astonished to hear sandra and robert defending my value as an artist. no one had done that for me before. i don’t know the ‘codes’ for translating what i do into return on investment for the corporate world and a creative can’t always be visible and logical. they represented my skills, perspective and process and then gave me the space and trust to do my job. they are a clear bridge between corporate and creative, making thorough explorations and interviews with both artist and client to make sure there is a match on every level. met grainne werkten we o.a. met: kpmg, de haagse hogeschool, heineken, eiffel, ymere en de marketing queens  


Theater maker

"I move people, emotionally, mentally and physically. I am a fire starter!"
i love listening. and the effect that that listening has on you as a person. and what i find completely magical is that everyone does that in a totally different way. i can also see that in organizations. the same sound evokes all kinds of thoughts in one person, another is carried away by a feeling, another disappears in an old dream. when i work with teams, i let them make music. they express themselves, they listen to each other and experience the tension between the two. i find it really fascinating to see and hear that when teams make music, that sounds exactly as they are in essence. often without them knowing it for themselves. a fast marketing team goes on and on, while a team with insecurity stops playing after a minute. to listen, it is necessary to slow down, stand still, listen around you. as a composer i am looking for that delay and i have noticed that this is also very valuable in organizations. photography: keke keukelaar



"If you really listen, you will hear what was not there before".
"i help people make themselves visible to the other person by telling their personal story. before i worked with art partner i did not have a good idea of ​​the added value i could have as a playwright / director for organizations. what amazed me most is that what i saw as self-evident from the theater, did not seem so obvious to many (people in) organizations. the metaphor of the theater helped them to look at processes differently. for example, how a director forms his players' ensemble and takes them into his vision. the importance of rehearsing for a presentation, the tools that are available to make an impact. that preparation is everything. every detail is reflected in the theater, nothing happens without a reason. in addition, i was surprised about how few colleagues know each other. how is it possible that there are no unmotivated actors, while many of them are underpaid and never complain about overtime? whether it is the triodos bank or kpmg, the hague university of applied sciences or the municipality of almere, eiffel or heineken, i always see the desire. the desire to meet each other on personal stories." with andreas we worked a.o. with: kpmg, the hague university of applied sciences, heineken, eiffel, ymere, bierens, almere municipality, inholland university of applied sciences and marketing queens.


Associate Partner, theater director

"If you want to know me, then you must know my story, for my story defines who I am. " Dan Mc Adams
"i see the theater as a community laboratory, where you as a visitor always consciously or unconsciously occupy a position.with my social playgrounds, i want to give people the opportunity to do, let and think, where the personal and the political touch. i use the imagination to hack thought patterns, to (re) identify and practice important values, and to shape your own viewpoints and important stories for you. i work in different forms: for example, i have developed a number of games for groups of people to play and i like to give thought experiments. the nice and exciting thing about this research method is that nobody knows what the end result will look like. with a good starting question and your curiosity you can design a process with a group that can be a work of art in itself. furthermore, i give feedback training in the dasarts feedback method, in collaboration with art partner, to groups outside the art world. it is nice to see how an instrument that has been developed for groups of artists can also be so enriching for others. " read our blogs for management & consulting about what we can learn from the theater when it comes to giving and receiving feedback: blog | feedback. or fast forward? blog | agile feedback: the power of thinking together photography: bas de brouwer


Theater maker, Feedback trainer

"In essence, my work is about how to live together, how to be human with other people, in a system of rules and norms."