The power of storytelling was the common thread in a two-day meeting of 60 directors and managers, which we organized together with consultancy firm Thaesis. In addition to drawing up a manifesto and developing an outline for a multi-year plan, all participants also worked on their personal springboard story, the story with which they could convey the vision to their employees in an inspiring way.

Under the guidance of playwright and director Andreas Vonder and actress and artist Grainne Delaney, all participants discovered what the building blocks of a good story are and how they can use them to bring the vision to life and carry it out in a way that lasts. As with the first management conference, De Beeldvormers were there to capture everything in their own special way: the atmosphere of the day perfectly captured in drawings.