KPMG was busy writing the KPMG story, the search for their ‘Why’, defining their vision and strategy and drawing up the promise (oath) that all employees had to make. For this purpose, interactive sessions were held regularly with KPMG staff from all offices in the Netherlands. We made a contribution. In two different ways. So we designed, together with Annemieke Paarlberg, a storyroom where the dynamics were felt and which is still often used as a creative inspiration room. And together with De Beeldvormers we developed the booklet that all participants received: KPMG Story: inspiration and notes.